TITLE

A New Name

AUTHOR(S)
SHAW, GIENNA
PUB. DATE
September 2009
SOURCE
HealthLeaders Magazine;Sep2009, Vol. 12 Issue 9, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
A reprint of the article "A New Name," by Gienna Shaw is presented. It points out the importance of launching branding campaigns by hospitals and describes how these campaigns can increase patronage from patients, build name recognition and lay the groundwork for development efforts to attract and retain physicians. It narrates how the 350-staffed-bed Tufts MedicalCenter in Boston, Massachusetts launched such a campaign and incorporated the emblem of the Tufts University in Medford, Massachusetts into its logo to improve its public presence and income.
ACCESSION #
44030251

 

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