TITLE

Communicating Sustainability Initiatives in Corporate Reports: Linking Implications to Organizational Change

AUTHOR(S)
Reilly, Ann H.
PUB. DATE
June 2009
SOURCE
SAM Advanced Management Journal (07497075);Summer2009, Vol. 74 Issue 3, p33
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the ways corporate sustainability operation is conveyed through reports written and offered by companies. It states that there are many chances for organizations to strengthen the effect of their sustainability reports. It mentions that a clear concept explanation of sustainability with its interchangeable reporting metrics, would lead to efficient communication such as longitudinal data evaluated against benchmarks. It notes that communicating sustainability initiatives efficiently and their consequences to both internal and external stakeholders is an important way for any business firm to increase its reputation and sustainability focus.
ACCESSION #
44018685

 

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