Aviva postcode pricing for protection

Scott, Tracey
August 2009
Money Marketing;8/13/2009, p32
The article reports on the effort of financial services firms Aviva PLC on piloting postcode pricing in underwriting of protection products in 2009 in Great Britain. It is noted that the financial services firm used the pricing model for annuity business. It started in May 2009 on the firm's simplified life products with a number of distributors.


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