Henderson could drop New Star brand

Salih, Chris
August 2009
Money Marketing;8/13/2009, p3
The article reports on the possibility that financial services firm Henderson Group PLC will drop New Star Asset Management Ltd. from its Henderson New Star retail brand in Great Britain. Henderson Group PLC chief executive Andrew Formica asserted that the group was to offer a dual branding. New Star Asset Management was acquired by Henderson Group and launched the dual brand name.


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