TITLE

Why once-dispensable access biz is central to AOL's strategy

AUTHOR(S)
Klaassen, Abbey
PUB. DATE
August 2009
SOURCE
Advertising Age;8/24/2009, Vol. 80 Issue 28, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the way in which AOL LLC plans on using their customers as a way in which to determine what type of subscription-based service that they should offer. Topics discussed in the article include the way in which AOL views their customers and potential services that they may offer in the future such as cloud storage and anti-piracy services.
ACCESSION #
43987380

 

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