TITLE

THE GAMES BRANDS PLAY

AUTHOR(S)
Howarth, Brad
PUB. DATE
August 2009
SOURCE
B&T Magazine;8/7/2009, Vol. 59 Issue 2698, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the concept of adver-game in Australia, wherein video games have a connection with brands that produced it. It is noted that advertisers prefer adver-games because they are more interesting than other forms of media. On the other hand, one of the problems with adver-games is the lack of metrics to measure time spent by consumers with adver-games and other advertising formats.
ACCESSION #
43978702

 

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