Auto marketers seek more bang for the buck

April 2001
Automotive News;4/23/2001, Vol. 75 Issue 5926, p40
Trade Publication
Highlights the Automotive News Brand Marketing Seminar in New York City. Automakers' search for ways to get more for their marketing budget; Dissatisfaction with expensive network television advertising; Chrysler group's enthusiasm about event marketing; Subaru of America Inc.'s marketing relationship with L.L. Bean.


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