TITLE

Auto marketers seek more bang for the buck

PUB. DATE
April 2001
SOURCE
Automotive News;4/23/2001, Vol. 75 Issue 5926, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the Automotive News Brand Marketing Seminar in New York City. Automakers' search for ways to get more for their marketing budget; Dissatisfaction with expensive network television advertising; Chrysler group's enthusiasm about event marketing; Subaru of America Inc.'s marketing relationship with L.L. Bean.
ACCESSION #
4396101

 

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