TITLE

Toyota denies rumors of ad agency review

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
April 2001
SOURCE
Automotive News;4/23/2001, Vol. 75 Issue 5926, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates on Toyota Motor Sales U.S.A. Inc.'s review of its advertising accounts in the United States. Denial from executives at Toyota and Lexus; Unnamed automotive marketing executive's claims of Toyota's dissatisfaction with its advertising agency.
ACCESSION #
4396082

 

Related Articles

  • Toyota to unveil new themeline from Saatchi touting dependability. Kiley, David // Adweek Eastern Edition;8/18/1997, Vol. 38 Issue 33, p5 

    Reports on Toyota Motor Sales USA's plan to introduce the advertising theme `Toyota. Every day.' to replace `I love what you do for me.' Purpose of the new theme and the campaign; Expenditures in advertising in 1996.

  • Toyota to unveil new themeline. Kiley, David // Adweek Midwest Edition;08/18/97, Vol. 38 Issue 33, p37 

    Reports on Toyota Motor Sales U.S.A. Inc.'s plans to unveil its new advertising theme in fall 1997. Theme of the company's advertising campaign; Toyota's automobile sales; Focus of the company's advertising efforts.

  • What the Dillio is with Toyota? McCarthy, Michael // Adweek Western Edition;04/06/98, Vol. 48 Issue 14, p5 

    Focuses on the ad campaigns for the Torrance, California-based automaker Toyota Motor Sales U.S.A. Utilization of rockers and rappers; Attempt to broaden the car maker's reach and connect with younger consumers.

  • Toyota mulls infomercials, interactive, no more `love'. McCarthy, Michael; Warner, Fara // Brandweek;7/18/94, Vol. 35 Issue 29, p3 

    Reports on the advertising plan of Toyota Motor Sales USA for the 1995 model year. Consideration of infomercials, interactive ads, more directing marketing and the continued phaseout of the `I Love What You Do for Me' tagline; Thrust of messages; Agency Saatchi & Saatchi; `Brand Toyota' campaign.

  • Toyota boosts ad budget at least 10% for 1998. Halliday, Jean // Advertising Age;2/16/1998, Vol. 69 Issue 7, p39 

    Reports that Toyota Motor Sales USA plans to increase its 1998 advertising budget by 10 percent. Tagline to be used for all new products being launched in 1998 such as the Solara coupe; Details of advertisements created by Saatchi & Saatchi Pacific.

  • Saatchi launches new Toyota ads. Buyikian, Teresa // Adweek Southeast Edition;09/15/97, Vol. 18 Issue 37, p70 

    Reports on Toyota Motor Sales U.S.A. Inc.'s launching of an advertising campaign for its 1998 model automobiles. Theme of the campaign; Focus of image spots; Automobile models included in the campaign; Toyota's advertisement spending.

  • Saatchi launches `everyday' campaign for Toyota. Buyikian, Teresa // Adweek Eastern Edition;9/15/1997, Vol. 38 Issue 37, p5 

    Reports that Toyota Motor Sales USA has launched its 1998 model year campaign with the theme `Everyday.' Saatchi & Saatchi Pacific as developer of commercials; Description of the spots; Amount spend on the advertisements.

  • Toyota drives Land Cruiser campaign with first TV spots.  // Brandweek;04/27/98, Vol. 39 Issue 17, p10 

    Announces Toyota Motor Sales U.S.A. Inc.'s launch of the television portion of its campaign for the Land Cruiser.

  • Toyota Evolves Tagline. Buyikian, Teresa // Adweek Western Edition;09/20/99, Vol. 49 Issue 38, p8 

    Talks about the Toyota Motor Sales USA television ads for 2000 model year cars. Estimated billings; Concept by Saatchi & Saatchi; Description of the television spots.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics