Auto marketers take ad shoots abroad

Halliday, Jean
April 2001
Automotive News;4/23/2001, Vol. 75 Issue 5926, p20
Trade Publication
Focuses on an increase in number of automobile firm marketers giving their advertising agencies the green light to make television commercials outside the United States. McKinney & Silver's utilization of a Moroccan background for television advertisements of the Audi allroad quattro wagon; Financial benefits; Global approach of Nissan North America Inc.


Related Articles

  • New Agency to Pitch Nissan. McMains, Andrew // Adweek Southeast Edition;7/22/2002, Vol. 23 Issue 30, p19 

    Reports on the expectation from Nissan North America's search for an advertising agency to handle African American advertising for Nissan and Infiniti car models. Information on PASS urban marketing unit of Arnell Group; Decision of TBWA\Chiat\Day agency to partner and build a group called...

  • Nissan seeks media audit for $1B acc't. Linnett, Richard; Halliday, Jean // Advertising Age;1/5/2004, Vol. 75 Issue 1, p1 

    Provides information on the search by automobile manufacturer Nissan North America for a media-audit company concerning its media spending. Amount spent by the company for its advertising requirements; Prevalence of the practice of auditing automobile media; Implications of the decision of...

  • Infiniti launches M-series sedan with a swoosh. Halliday, Jean // Automotive News;2/14/2005, Vol. 79 Issue 6134, p20D 

    This article focuses on advertising campaign of Infiniti for launching its new M-series of cars. The luxury division of Nissan North America Inc. is promoting a graphic composed of two orange lines. It will project the design onto prominent buildings in major cities to create buzz for its 2006...

  • A jab from Jed.  // Automotive News;6/6/2005, Vol. 79 Issue 6151, p6 

    The article reports that Nissan North America Inc.'s boss Jed Connelly is glad that his Titan pickup and 350Z roadster got free exposure on American Broadcasting Co.'s television program "Desperate Housewives." But he had a jab for rival Buick, which also showed up on an episode.

  • Nissan brings back Z with 'significant' push. Halliday, Jean // Advertising Age;7/1/2002, Vol. 73 Issue 26, p12 

    This article reports on the advertising campaign to be launched by Nissan North America Inc. for its 350Z sports car. Nissan's 2003 model 350Z hard-top coupe goes on sale in mid-August 2005, though the marketer has been hyping its return for over three years. Nissan showed a Z concept car at the...

  • Nissan sprints to reach 1 million sales goal. Jackson, Kathy // Automotive News;2/14/2005, Vol. 79 Issue 6134, p20J 

    This article presents information about marketing strategy of Nissan North America Inc. On 14 February, 2005, Nissan plans to launch its "Race to a Million" sales event. It's the last push in the automaker's quest to sell 1 million vehicles in the United States during its 2004 fiscal year, which...

  • New Q45 effort looks to clear up Infiniti's image. Halliday, Jean // Advertising Age;3/26/2001, Vol. 72 Issue 13, p8 

    The article reports on the advertising campaign planned for the 2002 model of the Q45 Infinity sedan from the luxury division of Nissan North America. The $35 million launch campaign, which starts on April 4, 2001, is geared towards clarifying the brand's identity. The brand has not been clear...

  • Nissan 'cube' touts Armada. Halliday, Jean // Advertising Age;2/16/2004, Vol. 75 Issue 7, p6 

    Deals with the advertising approach taken by Nissan North America for the promotion of its full-size sport utility vehicle dubbed, Armada. Impact of the vehicle design on potential buyers; Theme of the advertising campaign; Basis for the creative idea of the campaign.

  • Upfront loses traction with autos. Halliday, Jean // Advertising Age;5/3/2004, Vol. 75 Issue 18, pS-30 

    Discusses the decision of some automakers to move their advertising budget elsewhere if national broadcast networks in the U.S. seek double-digit rate hikes in the upcoming upfront advertising sales. Plans of Nissan North American to spend less in the upfront in 2004; Features of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics