TITLE

Auto marketers take ad shoots abroad

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2001
SOURCE
Automotive News;4/23/2001, Vol. 75 Issue 5926, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on an increase in number of automobile firm marketers giving their advertising agencies the green light to make television commercials outside the United States. McKinney & Silver's utilization of a Moroccan background for television advertisements of the Audi allroad quattro wagon; Financial benefits; Global approach of Nissan North America Inc.
ACCESSION #
4396081

 

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