Mitsubishi woos Mercedes Maybach designer

Treece, James B.
April 2001
Automotive News;4/23/2001, Vol. 75 Issue 5926, p8
Trade Publication
Focuses on Mitsubishi Motors Corp.'s efforts to woo Olivier Boulay as its head of design. Boulay's involvement in the Mercedes Maybach ultra-luxury concept car project; Mitsubishi Chief Operating Officer Rolf Eckrodt's recognition of importance of design to automaker's turnaround plan; Veiled criticism of Mitsubishi's heavy marketing of its gasoline direct-injection engines in Japan.


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