TITLE

Mitsubishi woos Mercedes Maybach designer

AUTHOR(S)
Treece, James B.
PUB. DATE
April 2001
SOURCE
Automotive News;4/23/2001, Vol. 75 Issue 5926, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Mitsubishi Motors Corp.'s efforts to woo Olivier Boulay as its head of design. Boulay's involvement in the Mercedes Maybach ultra-luxury concept car project; Mitsubishi Chief Operating Officer Rolf Eckrodt's recognition of importance of design to automaker's turnaround plan; Veiled criticism of Mitsubishi's heavy marketing of its gasoline direct-injection engines in Japan.
ACCESSION #
4396071

 

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