Buick's new line: 'It's all good'

Cantwell, Julie
April 2001
Automotive News;4/23/2001, Vol. 75 Issue 5926, p6
Trade Publication
Focuses on automaker Buick Motor's introduction of marketing tag line 'It's all good' in a commercial for the Century automobile on primetime television in the United States. Replacement for Buick's individual car tag lines; Agency McCann-Erickson Worldwide's effort to change the brand's stodgy image; Buick's goal of bridging gap between its current owners and the younger ones it wants.


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