GM puts new muscle in used-car market

Sawyers, Arlena
April 2001
Automotive News;4/23/2001, Vol. 75 Issue 5926, p1
Trade Publication
Focuses on United States-based automaker General Motors Corp.'s efforts to quadruple sales of its certified used vehicles. Utilization of pre-owned products to attract budget-minded customers; Development of a marketing and advertising campaign aimed at consumers; Creation of programs directed at dealers.


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