TITLE

WTM tunes into gay market

PUB. DATE
August 2009
SOURCE
Travel Weekly (UK);8/14/2009, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that during the Gay Marketing Masterclass seminar, the World Travel Market (WTM) will ask gay and lesbian (G&L) holidaymakers about the way they would like to be marketed. The G&L market is growing in importance during the global financial crisis because it is showing more resilience than the heterosexual market. It has been established by a U.S. research which shows that more than half of gay consumers (55%) plan to spend as much on travel in 2009 as they did in 2008.
ACCESSION #
43937282

 

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