Independents fail to capitalise on extras

Perrett, Michelle
August 2009
Travel Weekly (UK);8/14/2009, p14
Trade Publication
The article reports that independent travel agents in Great Britain are failing to sell as many add-ons as multiples in the current economic climate. It was revealed that Attraction World Ltd.'s sales and marketing director Tony Seaman. Attraction World research also revealed that conversion rates among independent travel agents are only about 0.5%. Seaman said that agents need to recognise the financial benefits of selling products such as theme park tickets.


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