TITLE

DIRECTLINE HOLIDAYS EYES NEW MARKET

AUTHOR(S)
Dennis, Juliet
PUB. DATE
August 2009
SOURCE
Travel Weekly (UK);8/14/2009, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that online travel agency and tour operator Directline Holidays is to expand into the domestic, luxury and long-haul markets for the first time. It was revealed by new chief executive Maria Whiteman. He also said that the new areas will be served by dedicated websites and offer a mix of tour operator and dynamically packaged product. Whiteman said the company was focused on margins rather than volumes.
ACCESSION #
43937274

 

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