The do's and don'ts of up selling and cross selling on the Web

Schneck, Penny
August 2009
Home Accents Today;Aug2009, Vol. 24 Issue 8, p36
The article offers information on what to do and what not to do when selling on the Web. Several helpful hints on what to do include selling and having promotions on the exit page, adding the links to special offers and employing the shopping cart technology. Also noted are the things to avoid including interfering in the original purchase, cross selling for unloading unwanted items in the inventory as well as new products and being pushy about add-ons.


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