TITLE

Disney campaign to back XD debut

AUTHOR(S)
Johnson, Sarah
PUB. DATE
August 2009
SOURCE
Marketing (00253650);8/5/2009, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the integrated advertising campaign of Walt Disney Co. to support the launch of its Disney XD channel in Great Britain on August 31, 2009. It notes that the campaign will include TV, press, outdoor, cinema and digital. It will focus on the channel's audience with the online game "Ultimate Gamer Challenge."
ACCESSION #
43912981

 

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