Disney campaign to back XD debut

Johnson, Sarah
August 2009
Marketing (00253650);8/5/2009, p6
Trade Publication
The article reports on the integrated advertising campaign of Walt Disney Co. to support the launch of its Disney XD channel in Great Britain on August 31, 2009. It notes that the campaign will include TV, press, outdoor, cinema and digital. It will focus on the channel's audience with the online game "Ultimate Gamer Challenge."


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