TITLE

Mark Twain was an unsung CS expert

AUTHOR(S)
Morey, Roger
PUB. DATE
May 2001
SOURCE
Marketing News;05/07/2001, Vol. 35 Issue 10, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the philosophies of the legendary author Mark Twain in customer satisfaction (CS). Importance of a correct CS program; Value of training employees for customer services; Impact of trust among management and employees on CS.
ACCESSION #
4389330

 

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