TITLE

Despite the connotation, viral marketing is healthy

AUTHOR(S)
Watt, Michael
PUB. DATE
April 2001
SOURCE
Long Island Business News (7/1993 to 5/2009);04/13/2001, Vol. 48 Issue 15, p35A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the role of customer relationship management (CRM) in viral marketing over the Internet. Cost-effectiveness of the method; Ways in which viral marketing gets people to talk about a product or service; Argument that there is no medium more conducive to people spreading the word than the Internet.
ACCESSION #
4388756

 

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