TITLE

Case study: Bentley

PUB. DATE
April 2001
SOURCE
Marketing Event;Apr2001, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Report the separation of sister companies Bentley and Rolls Royce, two of the car brands in Great Britain. Significance of the divestiture to both companies; Difference between the two brands; Information on the exhibit stands used in the promotion of the brands in the Paris Motor Show in France in September 2000.
ACCESSION #
4388577

 

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