TITLE

Virgin's world of incentives

AUTHOR(S)
Chadwick, Philip
PUB. DATE
April 2001
SOURCE
Marketing Event;Apr2001, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the launching of Virgin Incentives, an event coordinating group in Great Britain rebranded by the Virgin company. Information on Virgin Vouchers, the group replaced by Virgin Incentives; Services which will be offered by Virgin Incentives to special events; Importance of logo in the image presented by an event agency to potential clients. INSET: Competition time.
ACCESSION #
4388575

 

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