Virgin's world of incentives

Chadwick, Philip
April 2001
Marketing Event;Apr2001, p28
Provides information on the launching of Virgin Incentives, an event coordinating group in Great Britain rebranded by the Virgin company. Information on Virgin Vouchers, the group replaced by Virgin Incentives; Services which will be offered by Virgin Incentives to special events; Importance of logo in the image presented by an event agency to potential clients. INSET: Competition time.


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