TITLE

Product Design as an Intangible Asset: Knowledge Management and Competitive Advantage in New Product Development

AUTHOR(S)
Parkman, Ian D.
PUB. DATE
January 2008
SOURCE
Society for Marketing Advances Proceedings;2008, p55
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of product design for intangible assets, the strategic resource of companies. It discusses the role of knowledge and information assets as an intangible asset in new product development. It mentions that the presence of some crucial firm capabilities to recognize useful information and converting the information into durable knowledge-based assets. Moreover, it focuses on the description of Knowledge Management as a dynamic capability.
ACCESSION #
43885222

 

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