Survival of the fittest

April 2001
Cabinet Maker;04/27/2001, Issue 5235, p8
Trade Publication
Gives advice to companies in Great Britain who cannot afford to compete against rivals through price-cutting. Possibility of economic downturn in 2001; Highlighting of value of products instead of price; Targeting of service rather than focusing on product market niches; Use of package pricing; Evaluation of effectiveness of marketing expenditures.


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