TITLE

Survival of the fittest

PUB. DATE
April 2001
SOURCE
Cabinet Maker;04/27/2001, Issue 5235, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Gives advice to companies in Great Britain who cannot afford to compete against rivals through price-cutting. Possibility of economic downturn in 2001; Highlighting of value of products instead of price; Targeting of service rather than focusing on product market niches; Use of package pricing; Evaluation of effectiveness of marketing expenditures.
ACCESSION #
4387817

 

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