TITLE

Publishers Must Make Bold Changes To Reduce Returns, PMA Study Says

PUB. DATE
March 2001
SOURCE
Book Publishing Report;03/19/2001, Vol. 26 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents results of a study on returns rates in the publishing industry in the United States. Estimates of book returns; Role of retailers and wholesalers in high returns rates; Contention on unrealistic sales expectations without adequate market research.
ACCESSION #
4384511

 

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