TITLE

Sports channel targets women

AUTHOR(S)
Ingrassia, Joanne
PUB. DATE
April 2001
SOURCE
Ad Age Global;Apr2001, Vol. 1 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the plan of The Sports Network (STN), a television network to launch WTSN sports channel aimed at women viewers in Canada. Audience share of STN; Features of its sports coverage on women.
ACCESSION #
4382163

 

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