Firestone execs seeks 'seamless' system

Chappell, Lindsay
April 2001
Automotive News;4/16/2001, Vol. 75 Issue 5925, p22
Trade Publication
Reports on tiremaker Bridgestone/Firestone Inc.'s launch of an advertising campaign in the United States to help it move beyond the negative publicity of the Firestone tire recall in 2000. Initiation of steps to better integrate the company's operating units and its access to customer information; Reassurance of the public about the tire recall; Expenses incurred from the tire recall.


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