TITLE

SELLING INTO STRENGTH

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2001
SOURCE
Multichannel News;04/23/2001, Vol. 22 Issue 17, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the marketing strategies launched by direct-broadcast satellite operators DirecTV Inc. and EchoStar Communications Corp. in their bid to attract more subscribers in the United States. Discounts offered by EchoStar for its DishPVR 501 satellite receiver; Free installation of DBS satellites offered by DirecTV; Reasons for launching such marketing strategies.
ACCESSION #
4377217

 

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