TITLE

THE BUZZ

AUTHOR(S)
Wilkinson-Ryan, Tess
PUB. DATE
April 2001
SOURCE
Advertising Age's Creativity;Apr2001, Vol. 9 Issue 3, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports global developments related to advertising. Critique on the advertising campaign for Rice Krispies Treats in the United States; Advertisement for Virgin Atlantic by CMG Communications in Toronto, Ontario; Success of Ralph Guild, chief executive officer and chairman of the radio marketing firm Interep in the United States. INSETS: Banned;Dabitch Is Back;Making Radio Waves;Agency News
ACCESSION #
4373087

 

Related Articles

  • PLANE AND SIMPLE. Butler, Simon // Adweek Eastern Edition;4/9/2001, Vol. 42 Issue 15, p4 

    Describes the campaign created by CMG Communications for Virgin Atlantic Airways PLC. Campaign theme; Emphasis on the airline's amenities.

  • PLANE AND SIMPLE. Butler, Simon // Adweek Western Edition;04/09/2001, Vol. 51 Issue 15, p34 

    Describes print and outdoor advertisements created by CMG Communications for Virgin Atlantic Airways. Taglines of the campaign; Goal of the effort.

  • Virgin's ads lack chastity. Goetzl, David // Advertising Age;12/18/2000, Vol. 71 Issue 52, p8 

    Reports on the television advertising efforts of Virgin Atlantic Airways. Details of the advertisements which were made by CMG Communications; Use of on-board massages as a benefit for the business-class service, known as Upper Class; Use of sex appeal in the advertisement.

  • Virgin brings aboard 'Austin Powers' tie-in. Goetzl, David; Snyder, Beth; Petrecca, Laura // Advertising Age;5/10/1999, Vol. 70 Issue 10, p3 

    This article reports the launch of the advertising campaign for Virgin Atlantic Airways, featuring the movie character Austin Powers, in the U.S. in May 1999. The campaign's goal is to establish an early top-of-mind link between the airline and the film, Austin Powers: The Spy Who Shagged Me,...

  • 3 Travel firms rekindle love affair with TV advertising. Dennis, Juliet // Travel Weekly (UK);1/4/2013, Issue 2149, p5 

    The article offers information on the partnership of travel companies including, Thomas Cook Ltd., Virgin Atlantic Airways Ltd. and Royal Caribbean Cruises Ltd. with advertising firms to improve the marketing of companies in Great Britain.

  • Virgin Air touts service improvements. Stevens, Shannon // Brandweek;11/10/97, Vol. 38 Issue 42, p8 

    Reports on the Virgin Atlantic Airways's plans for a radio advertising campaign. Factors which influenced the campaign; Scheduled date for the release of the campaign; Expected duration of the campaign; Financial information on the campaign; Advantages of the campaign to users of the airline;...

  • BEST ONE-OFF STUNT.  // Campaign;12/1/2000, Issue 48, CAMPAIGN GOLD AWARD p7 

    Reports on the selection of Virgin Atlantic as the winner of the Best One-Off Stunt. Title of the film receiving an awards; Name of media agency; Management of Leo Burnett creative agency on the promotional campaign.

  • Ian Darby, Campaign's media editor, picks Virgin Atlantic's 18th anniversary activity.  // Campaign;6/28/2002, Issue 25, p14 

    Reports the launch of advertising campaigns for the 18th anniversary celebration of Virgin Atlantic in Great Britain. Details on the media strategy of the company; Features of the campaign; Support of the press on the advertisement.

  • Window Seat.  // Travel Daily;5/15/2013, p4 

    The article focuses on the release of a new commercial entitled "Flying in the face of ordinary," by Virgin Atlantic which features gifted children with superhuman skills and supernatural powers.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics