August 2009
Best's Review;Aug2009, Vol. 110 Issue 4, p21
Trade Publication
The article discusses the need for insurers to work harder in order to attract potential customers amidst the financial downturn in the U.S. It mentions that companies will need the help of other industries to get branding inspiration and know new ways for product developments. It relates that property insurers will have to focus more on local brands that are respected in specified markets.


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