TITLE

Authenticity Matters

AUTHOR(S)
Champy, Jim
PUB. DATE
August 2009
SOURCE
Leadership Excellence Essentials;Aug2009, Vol. 26 Issue 8, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of authenticity in nurturing one's customer base. It features the Web site, Consumerist, which showcases consumer complaints about companies and offers advice for addressing these failures. With the Internet, consumers are able to access more information on companies, their products and labor practices. It is noted that further business from customers cannot be gained unless quality business is delivered.
ACCESSION #
43678682

 

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