TITLE

Soft-Market Strategies

AUTHOR(S)
Lewers, Christine
PUB. DATE
April 2001
SOURCE
Indiana Business Magazine;Apr2001, Vol. 45 Issue 4, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents strategies for marketers during an economic recession. Reduction of advertising and marketing budgets; Opportunity to increase market share during downturn; Application of click-through technology; Focus on customer relations.
ACCESSION #
4367049

 

Related Articles

  • Why brands need the personal touch. Choueke, Mark // Marketing Week;3/19/2009, Vol. 32 Issue 12, p28 

    The article offers information on the use of personalized marketing in Great Britain. Hotel groups are offering unique experiences and personalized customer marketing communications to mitigate the effect of the recession on the hotel industry. This industry is not the only one to rely on...

  • Recession proofing your marketing. Banei, Leyla // Money Management;3/19/2009 Supplement, p7 

    The article offers suggestions on how to prepare oneself by recession proofing the practice's marketing activities. It suggests identifying a niche or specific client type, constructing the right message for the target market and doing away with other irrelevant details. It is also important to...

  • The value of marketing multiplies in recession. Daniello, Darryl // PrintWeek (Haymarket Business Publications Ltd);3/13/2009, p17 

    The author stresses the importance of marketing in the printing industry during recession. He explains that marketing is not only advertising and means taking a client or prospect to lunch or being in touch with them. He cites the approval on Proskills to implement its National Skills Academy...

  • PREDICTING SUCCESS. Shearer, Colin // Precision Marketing;12/1/2008, Vol. 20 Issue 21, Special section p10 

    The article presents the author's view on the need for companies to adopt a joint-approach to customer relationships in surviving recession. He states that the increase focus on retention of customers means that it is crucial for marketers to utilize tools that assist them precisely identify,...

  • Learn to behave like your best customers. Choueke, Mark // Marketing Week (01419285);4/30/2009, Vol. 32 Issue 18, p1 

    The article presents the author's views on the marketing industry. It is stated that the landscape of the marketing industry is altering constantly, with change being forced by recession or prompted by structural developments in the industry. According to the author, agencies and advertisers...

  • Engaging your best customers. Fewell, Charlie // Professional Carwashing & Detailing;Jul2008, Vol. 32 Issue 7, p60 

    The article focuses on developing customer relations in the car wash industry in the U.S. especially during economic downturns. It is noted that there are two ways to address economic downturns. One is to give up and the other involves making the most of resources of the business. It stresses...

  • TURN TOUGH TIMES INTO GOOD TIMES. Dakauskas, Craig // American Coin-Op (Crain Communications Inc. (MI));Feb2009, Vol. 50 Issue 2, p30 

    The article offers tips on ways to thank customers to improve customer relations to improve the laundry business in recessions. It is suggested that the laundry operators need to ramp up customer appreciation activities instead of cutting vending prices. Also customer reward programs with free...

  • Learn to behave like your best customers. Choueke, Mark // Marketing Week (01419285);4/30/2009, Vol. 32 Issue 18, p1 

    The article presents the author's views on the marketing industry. It is stated that the landscape of the marketing industry is altering constantly, with change being forced by recession or prompted by structural developments in the industry. According to the author, agencies and advertisers...

  • Learn to behave like your best customers. Choueke, Mark // Marketing Week;4/30/2009, Vol. 32 Issue 18, p1 

    The article presents the author's views on the marketing industry. It is stated that the landscape of the marketing industry is altering constantly, with change being forced by recession or prompted by structural developments in the industry. According to the author, agencies and advertisers...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics