TITLE

How Epsilon quietly but successfully rose above the direct-marketing competition

AUTHOR(S)
Bush, Michael
PUB. DATE
August 2009
SOURCE
Advertising Age;8/10/2009, Vol. 80 Issue 27, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising and marketing agency Epsilon. Although relatively unknown, the company is one of the larger U.S. advertising agencies, specializing in direct and database marketing services as well as customer relations marketing. Chief Executive Officer (CEO) Bryan Kennedy expresses unconcern with his firm's low profile.
ACCESSION #
43650756

 

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