Langer, Paul
June 2009
SGB;Summer2009, Vol. 42 Issue 5, p90
Trade Publication
In this article the author reflects upon an incident in which a customer, who was a dentist by profession, asked a store's owner for price adjustment for a pair of shoes he had bought earlier. He states that both retail trade and dentistry offer customer service and discusses the issue of discounts with which both the professions have to face equally. He stresses on the importance of offering commitment to customer service in business.


Related Articles

  • The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions. Chen, Shih-Fen S.; Monroe, Kent B.; Lou, Yung-Chien // Journal of Retailing;Fall98, Vol. 74 Issue 3, p353 

    When implementing a price reduction, retailers tend to favor one practice over the other. Yet how different implementations of a price promotion influence consumers' perceptions and purchase intentions has been insufficiently studied. In this study, we framed a price reduction in percentage...

  • Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets. Rao, Ram C.; Syam, Niladri // Marketing Science;Winter2001, Vol. 20 Issue 1, p61 

    This paper is concerned with how retailers, supermarkets in particular, communicate price discounts and use unadvertised specials. A common practice for supermarkets is to communicate price deals on some products through newspaper advertisements, while communicating discounts on other products...

  • CHISMES.  // Caribbean Business;9/22/2005, Vol. 33 Issue 37, p42 

    Reports business developments in Puerto Rico. Complaint of a retailer about his store patrons behavior; Warning of car buyers on the strategy of scam artists in selling vehicles damaged by Hurricane Katrina; Customer service at the new Total gasoline station.

  • RETAILERS AS CPG MARKETERS. Mininni, Ted // Private Label Buyer;Jan2009, Vol. 23 Issue 1, p48 

    In this article the author discusses a new strategy in retail trade industry investment. According to him, it is necessary to do some investment when retailer store brands are offering services which enhance the perception of their consumers compared to its competitors. He suggests that it is...

  • The Human Component. Daniels, Sharon // Retail Merchandiser;Nov/Dec2008, Vol. 48 Issue 6, p25 

    This article explains that focusing on the human side of the customer experience can help defrost frozen retail sales during a dismal holiday. The biggest mistake that a retailer in the U.S. can make during the difficult season of 2008 is to focus on the tangible aspects of the customer...

  • The "Retail Games". Fearney, Tim // Display & Design Ideas;Jul2012, Vol. 24 Issue 5, p10 

    The author focuses on the need for retail industry to engage their customer to shop in their store by creating a different environment, as the study shows that 76 percent of decisions on what to buy occur in-store and compelling creative can tur the subconscious shopper into a conscious buyer.

  • Discount vouchers have reshaped the eating-out market. Gerrard, Neil // Caterer & Hotelkeeper;5/7/2010, Vol. 200 Issue 4626, p8 

    The article offers information on the Leisure Wallet report by Zolfo Cooper Ltd. which states that giving discount helps attracting more customers to restaurants in Great Britain.

  • HoF discount range.  // Cabinet Maker;9/26/2008, Issue 5607, p6 

    The article reports on the plan of retail chain House of Frazer to convert some of its stores to offer a discount range in Great Britain. Homeware items for sale will be included in the new outlets. According to the company, the outlets are being launched to capitalize on the growing discount...

  • Discounting in European Food and Non-Food Retailing: Implications for retail Structures.  // European Retail Digest;Spring94, Issue 2, p28 

    Examines discount retailing of food and non-food products in Europe. Problems of discounters; Development of food discounting; Leading food discounters; Discounting by non-food sectors.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics