Sunny Sales

Harvey, Emmaline
June 2009
SGB;Summer2009, Vol. 42 Issue 5, p86
Trade Publication
The article focuses on the attempts being made by skin care brands to attract customers. Eden Prairie, an executive at the company Aloe Up, stresses on the importance of attractive packaging and educating consumers about the product at point-of-sale displays. It mentions about the need of proper training of staff to enhance sales and suggests that manufacturers should offer wide variety of products, that are either organically certified or endorsed by a celebrity.


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