TITLE

Sunny Sales

AUTHOR(S)
Harvey, Emmaline
PUB. DATE
June 2009
SOURCE
SGB;Summer2009, Vol. 42 Issue 5, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the attempts being made by skin care brands to attract customers. Eden Prairie, an executive at the company Aloe Up, stresses on the importance of attractive packaging and educating consumers about the product at point-of-sale displays. It mentions about the need of proper training of staff to enhance sales and suggests that manufacturers should offer wide variety of products, that are either organically certified or endorsed by a celebrity.
ACCESSION #
43649732

 

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