TITLE

Marketing meddling sparks brain drain at chaotic Pepsi

AUTHOR(S)
Zmuda, Natalie; York, Emily Bryson
PUB. DATE
August 2009
SOURCE
Advertising Age;8/10/2009, Vol. 80 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a significant number of senior marketing executives have left Pepsico's PepsiCo Americas Beverages Co. subsidiary in 2009, including the executives in charge of North American marketing for Pepsi-Cola and for its Gatorade brand energy drink. An inability to work with the subsidiary's Chief Executive Officer (CEO) Massimo d'Amore is cited.
ACCESSION #
43649070

 

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