UCB to Mine Social Media Website for Data

August 2009
Pharmaceutical Representative;Aug2009, Vol. 39 Issue 8, p8
The article reports on the collaboration of UCB SA and social network architect PatientsLikeMe in reaching out to epileptic patients in the U.S. It states that PatientsLikeMe creates free online communities that allow patients to share health information, and UCB will use the company's Web 2.0 tool to collect data about epileptics. Benjamin Heywood, cofounder and chief executive officer (CEO) of PatientsLikeMe, expresses his optimism about the partnership.


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