Wyeth Enters Depression Fray

August 2009
Pharmaceutical Representative;Aug2009, Vol. 39 Issue 8, p8
The article reports on the launch of Wyeth's print and television campaign for its antidepressant drug Pristiq in the U.S. Andreas Eggert, vice president and global business manager for Pristiq, explains that the campaign targets patients who ignore treatments and discontinue their medications. The advertisement focuses on how Pristiq affects the serotonin and norepinephrine levels of the brain to help patients feel better.


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