TITLE

Prepare for impact

AUTHOR(S)
Quainton, David
PUB. DATE
August 2009
SOURCE
Event;Aug2009, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a discussion about the need for creativity for an event to be memorable. It is asserted that theming is a significant factor in various events such as product launches and exhibitions. The author notes that theming can make an event successful and can also aid in branding. Also mentioned is how the financial crisis negatively affected the industry but that events continue to be planned with smaller budgets and are associated with temporary escape from economic hardship.
ACCESSION #
43616310

 

Related Articles

  • A Year of Extremes. Bell, Leslie; Bell, Bryan // Special Events;Nov/Dec2009, Vol. 28 Issue 8, pc 

    The authors explain the impact of the economic crisis on the event planning industry. They cite the effort of companies to save their events with extreme budget measures. They mention the impact of an event cancellation on a company's morale and profile. They advise event planners to be more...

  • LETTERS.  // Conference & Incentive Travel;Oct2009, p24 

    Several letters to the editor are presented in response to articles in previous issues including the role of technology in client marketing in the September 2009 issue, the impact of the financial crisis on meetings and events sector, and brand marketing.

  • Some of the trimmings. Quainton, David // Event;Sep2009, p41 

    The article focuses on the role of the recession in the declining number of companies that offer Christmas parties in Great Britain and looks at the strategies of events companies to create business during the season. An online survey indicates that organizers are either downsizing Christmas...

  • One Association 3 Great Ideas for Boosting Revenue. Kovaleski, Dave // Religious Conference Manager;Feb2012, Vol. 24 Issue 1, p10 

    The article shows three ways in enhancing income of religious event management firms based on the experience of Independent Oracle Users Group (IOUG). IOUG adapted to the 2008-2009 Great Recession, which has weakened economies globally, by implementing virtual yearly meetings, live road shows,...

  • As recovery dawns, are events fit for purpose? Arrigo, Yasmin // Conference & Incentive Travel;Mar2010, p21 

    The article reports on the performance of the events planning industry during economic crisis in Great Britain. In 2009, the country's top 50 agencies retrenched 136 event professionals redundant, made budget cuts, and implement stay-at-home policies. Duncan Beale, managing director of Line Up,...

  • Is the industry shrinking? Henderson, Nick // Conference & Incentive Travel;Mar2010, p32 

    The article reports on the results of the survey of "Conference & Incentive Travel (C & IT)" on the effects of economic crisis on the top 50 events planning agencies in Great Britain. Result shows that 42.6% of respondents state that the tough economic condition resulted to the retrenchment of...

  • Pressure To Impress is Higher Than Ever. Lo, Cindy Y. // Special Events;Sep2009, Vol. 28 Issue 7, pa 

    The article presents suggestions on how to host successful events despite limited sponsorship. It states that in the wake of current financial crisis, instead of cutting back on events, one should instead be creative. Recommendations include cocktail receptions instead of formal galas, "Gala in...

  • CALENDAR: JANUARY/FEBRUARY 2010. HALEY, JOE // Successful Promotions;Nov/Dec2009, Vol. 42 Issue 8, p10 

    The article suggests creative marketing campaigns promoting financial wellness that could be conducted at the start of 2010. It notes the timeliness of such goodwill efforts in light of the unfavorable economic climate in 2009. A calendar of such special events for January-February 2010 is also...

  • INTRODUCTION.  // Event;Sep2009, Special section p5 

    The article looks at the exhibition Event UK and its prospects for 2009 from the point of view of its director, Duncan Reid. Reid says that with the recession, people expect to effectively run shows and Event UK will be one such show, where visitors can source tips, generate new ideas and learn...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics