Streamed Advertising Starts Making a Dent

Stump, Matt
April 2001
Multichannel News;04/16/2001, Vol. 22 Issue 16, p39
Reports on the increased use of advertising banners and streamed-video advertisements of various sizes into the Internet marketing segment. Broadband content providers' hope that the formats will spark increased interest in Web advertising; Sites that promote streamed-video advertising; Companies' willingness to budget for streaming advertisements.


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