TITLE

Streamed Advertising Starts Making a Dent

AUTHOR(S)
Stump, Matt
PUB. DATE
April 2001
SOURCE
Multichannel News;04/16/2001, Vol. 22 Issue 16, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increased use of advertising banners and streamed-video advertisements of various sizes into the Internet marketing segment. Broadband content providers' hope that the formats will spark increased interest in Web advertising; Sites that promote streamed-video advertising; Companies' willingness to budget for streaming advertisements.
ACCESSION #
4359854

 

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