Showtime Seeks Summer Sub Growth

Hogan, Monica
April 2001
Multichannel News;04/16/2001, Vol. 22 Issue 16, p30
Reports on pay-per-view television provider Showtime Networks Inc.'s budget for consumer branding and subscriber acquisition efforts in summer 2001. Series set to return during the season, such as 'Resurrection Boulevard' and 'Soul Food'; Theatrical films slated for the season, such as 'Mission: Impossible II' and 'Scary Movie.'


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