AT&T Hopes Wash. Campaign Clicks

Estrella, Joe
April 2001
Multichannel News;04/16/2001, Vol. 22 Issue 16, p20
Reports on AT&T Broadband's unveiling of a marketing strategy in Tacoma, Washington in April 2001. Company's promotion of its ability to provide consumers with a package of digital cable, high-speed Internet service and local telephony with a single telephone call; Handling of calls from the company's customer call center in Fife, Washington.


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