TITLE

CTAM Forms Multicultural Committee

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2001
SOURCE
Multichannel News;04/16/2001, Vol. 22 Issue 16, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Cable and Telecommunications Association for Marketing's (CTAM) formation of the Multicultural Marketing Committee. Assistance to be given to cable operators and programmers in search of tips on strengthening their outreach to different ethnic consumer segments; CTAM chairman Doug Holloway's appointment of the committee's co-chairs.
ACCESSION #
4358825

 

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