CTAM Forms Multicultural Committee

Hogan, Monica
April 2001
Multichannel News;04/16/2001, Vol. 22 Issue 16, p16
Reports on the Cable and Telecommunications Association for Marketing's (CTAM) formation of the Multicultural Marketing Committee. Assistance to be given to cable operators and programmers in search of tips on strengthening their outreach to different ethnic consumer segments; CTAM chairman Doug Holloway's appointment of the committee's co-chairs.


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