TITLE

The target

PUB. DATE
July 2009
SOURCE
Travel Weekly (UK);7/17/2009, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on a consumer who wants to purchase a ferry holiday by visiting several travel agents. This shopper has been designed by the journal to know about a specific product. The shopper wanted a self-catering cottage, and wanted to take their car. Her family hate flying and usually do a ferry holiday to northern France. In this shopping, Thomas Cook Ltd.'s travel agent won for the fastest service, and for having slightly better product knowledge.
ACCESSION #
43583442

 

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