What the Heck is "Social Media?"
Tags: FRANCHISES (Retail trade); RETAIL industry; ONLINE social networks; WEB sites; COMPUTER users; SOCIAL media; WIKIPEDIA
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- Franchisees Can Build Their Local Networks via Blogging. KUR, CAROL // Franchising World;Oct2011, Vol. 43 Issue 10, p175
The article discusses the benefits of blogging for franchise owners or franchisees. It is described as a way for franchisees to engage their audiences and provide an online presence that replaces a static web site. Franchisees are encouraged to place relevant content on their blogs and connect...
- Untitled. Rajah, Puni // Computer Weekly;2/2/2010, p86
The article presents the author's views on the future of social networking sites. He comments that social media will become better at distinguishing technologies and will enjoy increased adoption. He states that by connecting user generated content across language barriers, translation...
- Turning Social Media Into Profit. EVANS, DEB; SCOTT, THOMAS // Franchising World;Mar2011, Vol. 43 Issue 3, p46
The article discusses ways in which a franchise company can profit from social media networks such as Facebook, Twitter and LinkedIn. The ability of a franchisor to engage potential customers and maintain the interest of current customers through social media is described. The authors describe...
- Clear social-media policies protect franchised brands. Hovey, Brooke // Nation's Restaurant News;10/4/2010, Vol. 44 Issue 20, p20
No abstract available.
- Can SOCIAL MEDIA build your franchise business? CALEY, NORA // Nation's Restaurant News;7/12/2010, Vol. 44 Issue 14, Special section p20
The article discusses whether social media can build franchise business. The article specifically refers to the views of Dan Kim, the founder of 60-unit Red Mango Frozen Yogurt, in this regard. It is informed that Red Mango Frozen uses online social networks Facebook and Twitter to promote grand...
- Convention Planning Begins Here. Dwyer-Owens, Dina // Franchising World;Nov2009, Vol. 41 Issue 11, p4
The article discusses the points that should be considered by franchisors and franchisees when planning a convention. It outlines some of the benefits of attending conventions, including enhancing professional relationships and building trust through networking. Some ways to create a buzz for a...
- Cybersmearing: The Ugly Side of the Web. Plave, Lee; McIntosh, Scott // Franchising World;Sep2003, Vol. 35 Issue 6, p39
Deals with the proliferation of cybersmearing in the United States as of September 2003. Discussion on the legality of cybersmearing; Overview of court cases which deal with cybersmearing; Steps that may be taken by franchisors to mitigate the potential harmful effects of critical Web sites.
- Internet Lead Generation: Who Really Delivers? Robertson, Kurt // Franchising World;Sep2004, Vol. 36 Issue 8, p29
Offers advice for franchisors on selecting an Internet marketing partner. Importance of research and thinking like a potential franchisee; Advantage of visiting lead generation Web sites to check out franchisors; Sale of a marketing list of all leads by several Web sites. INSET: Protect Your...
- Get More Leads, Engage Customers With Social Media. LaDuque, Jeremy // Franchising World;Jul2010, Vol. 42 Issue 7, p23
The article looks at how social media can be of value to franchise systems in terms of generating more business. Social media can be relied upon to compete with large, well-entrenched brands. It can be used to interact with customers on a personal level to build brand awareness and develop brand...
