TITLE

Evonik Degussa

AUTHOR(S)
Westervelt, Robert
PUB. DATE
July 2009
SOURCE
Chemical Week;7/6/2009, Vol. 171 Issue 18, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategy of specialty chemical company Evonik AG amid the global recession. Reportedly, the firm is working its way to a more defensible and profitable position through better alignment with customers and more effective pursuit of innovation. An academy for marketing, sales and innovation has been launched by Evonik to spread best practices across all of its businesses. Information on a Science-to-Business (S2B) Center, Eco2, established by Evonik to develop products and applications to raise energy efficiency.
ACCESSION #
43546339

 

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