Howie, Patrick; Luby, Mike
August 2009
Medical Marketing & Media;Aug2009, Vol. 44 Issue 8, p56
Trade Publication
The article offers information on the challenges encountered by the pharmaceutical companies in the U.S. Eventhough companies succeeded in launching and marketing their products, they encountered problems with regards to physicians because some of them did not follow prescription guidelines set by manufacturers, thus, they failed to forecast the success of a new product.


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