TITLE

AN ACE IN THE WHOLE

AUTHOR(S)
Howie, Patrick; Luby, Mike
PUB. DATE
August 2009
SOURCE
Medical Marketing & Media;Aug2009, Vol. 44 Issue 8, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the challenges encountered by the pharmaceutical companies in the U.S. Eventhough companies succeeded in launching and marketing their products, they encountered problems with regards to physicians because some of them did not follow prescription guidelines set by manufacturers, thus, they failed to forecast the success of a new product.
ACCESSION #
43537786

 

Related Articles

  • ANÁLISE DO COMPORTAMENTO PRESCRITIVO DE MEDICAMENTOS DE USO CONTÍNUO: UM SURVEY REALIZADO COM OFTALMOLOGISTAS BRASILEIROS. Lopes, Emerson Roberto; Lopes, Evandro Luiz; da Silva, Dirceu; Muniz, Marcello // Revista de Administraçãao da UNIMEP;jan-abr2013, Vol. 11 Issue 1, p25 

    The objectives of this study are to a) identify the extent to which the stated frequency of prescribing certain drugs and combinations is influenced by the quality assessment of these substances and b) to understand what are the agents that influence the process of prescribing medications, since...

  • Americans make risky healthcare trade-offs to save money.  // PharmacoEconomics & Outcomes News;10/29/2011, Issue 640, p2 

    The article suggests that doctors consider the financial interests of their patients after respondents in a poll conducted by the U.S. Consumer Reports Health Ratings Center expressed their misgivings about the influence of the pharmaceutical industry on the prescribing practices of their doctors.

  • Expectations vs. Reality. Stern, Philip; Ehrenberg, Andrew // Marketing Research;Spring2003, Vol. 15 Issue 1, p40 

    Focuses on the stages of evidence on how doctors prescribe. Way to increase the sales of drugs according to a survey of European pharmaceutical marketing managers; Differences in the way drugs are prescribed.

  • GPs have 'unhealthy' relationship with reps.  // Pulse;6/2/2003, Vol. 63 Issue 22, p4 

    Reports on the criticism of journal 'BMJ' on the relationship between pharmaceutical industry and general practitioners on drug prescription consequences for patients in Great Britain.

  • Pharmaceutical Companies Influence Prescribing.  // People's Medical Society Newsletter;Apr2000, Vol. 19 Issue 2, p4 

    Shows how pharmaceutical companies affects physicians and how they influence prescription drugs through direct-to-consumer advertising.

  • Rx for Big Pharma: Pharmacists are Job 1. Plagakis, Jim // Drug Topics;Oct2012, Vol. 156 Issue 10, p66 

    In this article the author comments on the exclusion of pharmacists by pharmaceutical companies for their brand promotion in the U.S. According to the author, though the doctors write the prescription, but pharmacists play an important role in promoting drugs to the patients. Also, he discusses...

  • Docs still value rep interaction: study. McGuire, Stephen // Medical Marketing & Media;Jun2007, Vol. 42 Issue 6, p26 

    The article reports on the continuing reliance of the physicians on pharmaceutical sales representatives for the knowledge they provide on their products and disease states according to a study in the U.S. An average of 85 percent of physicians said a sales representative knowledge about a...

  • Drug firm research has lower impact.  // GP: General Practitioner;10/3/2012, p16 

    The article reports on the study which suggests that doctors are less likely to act on the findings of research funded by pharmaceutical companies in the U.S. It indicates that doctors were 37% less likely to consider prescribing a drug on the basis of studies from pharmaceutical companies. The...

  • Following the Script: How Drug Reps Make Friends and Influence Doctors. Fugh-Berman, Adriane; Ahari, Shahram // PLoS Medicine;Apr2007, Vol. 4 Issue 4, pe150 

    This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics