TITLE

CableLabs issues SaFI specs

PUB. DATE
August 2009
SOURCE
CED;Aug2009, Vol. 35 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Stewardship and Fulfillment Interfaces (SaFI), the new specifications issued by CableLabs to help cable operators and Canoe Ventures for advanced advertising. It says that SaFI will allow cable companies to provide more innovative types of advance advertising. According to Terri Swartz, director of advertising technology for Cox Communications Inc., these interfaces are efficient approach to building out advance advertising capabilities for their company.
ACCESSION #
43517196

 

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