TITLE

Loyalty programs are not all equal, survey finds

PUB. DATE
July 2009
SOURCE
Fairfield County Business Journal;7/20/2009, Vol. 48 Issue 29, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the survey which focused on customer loyalty programs in Connecticut. It showed that 93% nee improvements made to memberships and 60% require restrictions on how to use their program benefits. It also revealed that people are willing to offer their interesting items to obtain a free night.
ACCESSION #
43516100

 

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