Loyalty programs are not all equal, survey finds

July 2009
Fairfield County Business Journal;7/20/2009, Vol. 48 Issue 29, p10
The article reports on the survey which focused on customer loyalty programs in Connecticut. It showed that 93% nee improvements made to memberships and 60% require restrictions on how to use their program benefits. It also revealed that people are willing to offer their interesting items to obtain a free night.


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