TITLE

Green Management Matters Only If It Yields More Green: An Economic/Strategic Perspective

AUTHOR(S)
Siegel, Donald S.
PUB. DATE
August 2009
SOURCE
Academy of Management Perspectives;Aug2009, Vol. 23 Issue 3, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This essay was written in response to the theme of this year's Academy of Management meeting, "Green Management Matters." I assert that firms should adopt "green management" practices only if such activities complement the organization's business- and corporate-level strategies and ultimately enhance profitability or shareholder wealth. To illustrate this I outline an economic/strategic perspective on green management practices, focusing on the strategic benefits and competitive dynamics associated with this activity. I also identify specific tactics firms can employ to achieve such strategic goals as well as the functional areas affected by these decisions.
ACCESSION #
43479260

 

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