TITLE

HOW TO... communicate via text messaging

AUTHOR(S)
Herbert, Neil
PUB. DATE
July 2009
SOURCE
Travel Weekly (UK);7/3/2009, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's suggestions on how to use mobile technology to reap the rewards in the travel industry. It is suggested that travel agents can send text messages to save the cost of phone call or sending a letter. It is stated that offering customers the chance to interact via text is a financially rewarding option. The author says that mobile phones are the most effective communication tool in the event of a crisis.
ACCESSION #
43474295

 

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